Benetton HQ Tehran by AquiliAlberg
Competition entry by Milanese Architects AquiliAlbergAquiliAlberg; © by AquiliAlberg Architects
The designers of AquiliAlberg have sent us their design for the Benetton headquarters competition – we share it with you on desMena:
An office design that receives its identity from interweaving form and structure
In Persia, language has a powerful symbolic narrative function, that not only explains the power of charm, but also the typical, the recurrence of certain symbols which are dotted legend, poetry, textiles, the thumbnails until you arrive to architecture. Symbolism in Persian, with its repertoire of typical and recurring images, the flight between analog and fantastic image and meaning, seems to almost always be the work not of an individual but of an entire group, in a symbol that expresses their cultural identity, a collective religious sensitivity, under the penalty of continued foreign domination. Dance illuminated daily narrated thousand stories and the understanding of symbolic language is collective, popular.
All spoke from town to town and all were included: a true story handed down a collective culture and millennial. The planning process that we pursued is rooted in this tradition, repeating a process already seen and tested in the historical monuments of the city of Tehran, where the two-dimensional symbol is evolving in a third-dimensional volume.
After all what process could be better adapted to the new headquarters of Benetton if not the evolution of the texture of a fabric in a building, representative for the group itself? The theme of the contest is then interpreted through the inclusion of three new volumes that are identical to each other, rotated and merged into a single volume. The pattern chosen from a Persian fabric is used in its two-dimensional element as a basic skin coating or paving, to evolve and shape the morphology. The positive (the mass) and the negative parts of the texture (the opening) complementing each other, creating both, a solid volume and a trasparent volume which allows natural light to enter the space, enriching the internal space by creating a play between shadow and light.
6th floor plan
7th floor plan
The outer casing adjusts and optimizes the thermal dispersion, defining a new physical body and merging several functions in one building. A showcase of the city, a thing intended to settle in ones mind and become its own image of the city.
The particular plant has been designed to enable all areas to benefit from natural light and panoramic views. A split-level layout of the interior has the capacity to mutate and reconfigure repeatedly over time. The logic of “Open Space, and column free structure (thanks to the thickness of the floors and construction technology), provides a variety of different spatial configurations through a system of movable walls that will dialogue with the presence of discontinuous mesh that in turn assumes the role of, connector, separator, and part of furniture or a simple visual separation. An integral part of the project is the search of an identity between the form and the structure, obtained by the interweaving of the two, JUST LIKE A FABRIC.
Location: Teheran_Iran Client: Benetton Group Phase: First phase competition Site area: 11.000 sqm Programm: commercial, offices, storages, apartments, parking Year: 2009 Architects: AquiliAlberg Design team: Ergian Alberg, Laura Aquili, Alessio Pucci, Alexandros Franzolini, Christian Ronchi