The “New Jeddah” Master Plan by Davis Brody Bond Aedas
All images and information courtesy of Davis Brody Bond Aedas. Copyright by desMena.
The “New Jeddah”
The “New Jeddah”-a mixed use business, commercial, and residential destination-will attract top tier businesses and residents to an iconic, sustainable, eco-friendly oasis, setting the bar for the future identity of Jeddah. This state of the art destination will incorporate all 21st Century technologies while respecting and honoring the culture and environment of Saudi Arabia.
The comfort of the workers and residents and of the visitors is of utmost importance. This will be a self sustained master planned community-a unique experience in urban living. All the modern amenities will be available to promote commerce, relaxation and recreation, quality of living and health, and a varied cultural and entertainment experience. A new organically evolved “landscape” will be created in the desert, 50% green: water, shade, and maximization of the sea breezes to create a longer more pleasant outdoor environment for the Jeddah community. Increased walkability and expansion of outdoor use will be promoted via environmentally creative solutions to public spaces.
Parking will be shaded, located in a lower level cityscape with access to all parts of the new city. Landscaped sunlit open vertical connections between vehicular levels and pedestrian street levels above provide a sense of orientation between all parts of the city.
In the three schemes we developed, the goal was to mold a 52-acre desert site from a flat expanse of sand into a vibrant iconic destination. To create this oasis, we drew for inspiration from the culture of Saudi Arabia, the power of the wind, the spirit of geometry and religion and the necessity of shade and water.
Located in the North Jeddah (Saudi Arabia) Basa¬teen District, adjacent to Jeddah’s popular King Abdullah International Airport, the site is a 52 acre, flat expanse of sand. This strategic location petitions for an iconic design especially along the Royal Terminal Road, bordering the site on the north. Located only 80 km away from the highest sanctuary in Muslim culture, Jeddah is the main hub for ‘Hajj’ the yearly pilgrimage of thousands of Muslims to Mecca. The coast, which stretches from north to south is only a few miles to the west of the site and provides fresh sea breezes from the north west, while the desert to the east, brings the hot south-eastern winds.
Mixed use development for 25,000 people
Available plot area – 239,400 m²
Offices 280,000 m²
Culture & Geometry
Since ancient times there has been a deep interest in forms that are considered to incorporate within their intrinsic relationships (mathematical and geometric) a universal truth.
It was believed that these geometries were derived from, or described, the basic laws of the universe and by studying or contemplating them, one could obtain an understanding of the origins of every¬thing, and in this, a sacred truth.
The New Jeddah Master Plan will seek to embrace local climate, infrastructure and community, develop environmentally sound strategies for mixed use development, and provide a balance between environmental sensitivity and development programs.
For our New Jeddah, there was a need to find an idea that could suggest a way to mold our 52 acre desert site from a flat expanse of sand into a vibrant iconic destination. We are often offered these inspirations by the site itself; the water’s edge, a river running through it, the trees, the mountains or the valleys; all can help organize a site and help create the feeling and spirit of the place.
We looked for our inspiration in the culture of Saudi Arabia, the power of the wind, the spirit of geometry and religion, the need for shade and water, the “oasis.” These are the elements that helped us transform our site into the new Jeddah, the transformation of a desert land into a vibrant destination for the people of Jeddah and beyond.
Towers in the Park Scheme
Utilizing the maximum allowed building height offers the possibility to achieve the required program on a minimum footprint while leaving a maximum amount of open space. This basic concept was followed to create an oasis in the desert of Jeddah, a vibrant and luxurious new Jeddah, offering ultra modern, private luxury housing communities in immediate proximity of office complexes and surrounded by vibrant shopping opportunities.
Based on sacred geometric principles, a main pattern is imposed over the site guiding a harmonious layout of the various required programmatic elements on an idle site. The maximum amount of open space offers a great variety of connecting landscapes. Lush green is the overall binding element, morphing from “garden of senses” towards active urban landscaped plaza. The gardens of senses are lush park areas spread like a blanket over the northern part of the site, covering the housing communities and luxury shopping areas located inside the podiums and creating a quiet, fresh atmosphere. Water features, flowers and trees create an environment of natural sounds, fragrances, shaded ambiances and create a unique housing and shopping experience.
The urban plaza which defines the Garden and protects it from the hot winds offers a vibrant contemporary platform for exchange. Shaded and cooled with ultra modern external air-conditioning systems, hosting restaurants and shops it creates a market place of knowledge where people from the surrounding offices can mix and exchange ideas. Visitors can capitalize and nourish the vibrant creative atmosphere while shopping on the ground floor arcade and enjoying the recreational facilities.
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